Gambling providers get it together

Jadestone Networks and Play’n GO unveiled the new partnership this week, advising that the two companies will join forces in the development and distribution of casino products and offer e-gaming operators new ways to attract, convert, monetise and retain online casino players.

In 2010 the duo plans to release over 60 new mini games, slots and multiplayer casino games, together with a series of industry-first innovations that includes an extensive mini games portfolio for positioning anywhere; true real-time multiplayer casino games with community features and a widget-based tournament and leader board system for improved marketing capabilities.

The announcement revealed that the new suite of instant casino games has been in development for more than a year, with a technology base that is a combination of the already existing casino games from Play’n GO extended with the Jadestone Arena platform.

The two platforms have already been integrated and will – besides providing a fast track to leading European e-gaming operators – feature a sophisticated and extensive tournament-multiplayer and jackpot system as well as live back-office configuration of the complete product portfolio, all localised into 25 languages.

Johan Törnqvist, CEO of Play’n GO said: “The fact that both Jadestone and Play’n GO have a new and modern technology platform is what has made this partnership possible. The integration was done in record time and from a functionality perspective the synergies are hand in glove when it comes to developing the next generation experience for the casino player”.

“I’m now very excited to see what we can accomplish when entering the lucrative casino segment together with Play’n GO,” said Tobias Nissen, general manager of Jadestone Networks.

“Clearly our joint strengths combined with our customer base will instantly make us a serious contender and one to look out for in the future.”

The first set of mini games has already been launched with customers Nordic Gaming Group and Unibet, Nissen revealed. Several more existing customers are currently signing up, and new partnerships will be announced during the summer of 2010, he revealed.